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Amazon Looking into Mortgage Lending

According to Brent Nyitray, director of capital markets at iServe Residential Lending, “Amazon is in talks with JP Morgan to start providing checking account services" and the lending industry as an opportunity to seize fractured market mortgage (SAY WHAT?). This would definitely help the company expand their relationships with current customers and, of course, attract new ones in a complete diverse market.

This fact is only a demonstration of Amazon’s infinite capacity of surprising their audience. The same happened last year when they acquired Whole Foods (which has only benefitted their image, growth and reputation).

Do you think Amazon is trying to monopolize the world?! Or is this a good business move to broaden their reach?

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